This year I co-founded Lokal Creatives, and I quickly realised I’ve got a lot to learn if I want to launch products successfully. Where better to learn than from other people’s experience? So here’s a quick list of the books I learned the most from this year:

5. The Algorithm Design Manual by Steven S. Skeina

I first discovered came across this book last year, and I’ve referred to it a lot in my software projects this year. It’s definitely one of the less intimidating algorithm books to self-study when you’re starting out.

4. Hooked by Nir Eyal with Ryan Hoover.

I had zero experience in product design, and this was my first exposure to the why’s of design, so to speak. I hadn’t really put any thought into UX before reading this. A must-read if you want to understand why some products are habit forming.

3. Traction by Gabriel Weinberg and Justin Mares

As a developer, I would be perfectly happy just building the product. However, getting people to see your product is an oft-forgotten, yet crucial, aspect of any project. This book will get you started thinking about your customer development strategy in more detail.

2. The Lean Startup by Eric Reis

The first book I actually read in this list. This book has had a huge impact on how entrepreneurs approach startups and has a lot of important lessons. Much of startup culture was informed by this book, it’s a great idea to read it if only to understand where all the other startup advice comes from.

1. The Startup Owners Manual by Steve Blank and Bob Dorf

Truth be told, I’m still reading this one. It’s a little heavier than the other books on this list, because it’s split into three parts. The first part focuses on strategy, the second on startups working with web channels, and the final part is focused on startups in physical channels.