East Side Nation is a group of young Kenyan musicians. The group boasts of being the best of the best in Kenya’s music industry, and show it with their motto; “stay cloud level, keep on dreaming”. I thought about this motto when designing the site, CLOUDS.
Cloud is what rang to me, I wanted the site to feel dreamy while still keeping to the classic edge of ESN’s original branding, of outlined white text on dark backgrounds. I kept the site with a lot of black, gray, white, with patches of pink, and pinches of a dried sky blue.
I wanted images to pop, thus the dark backdrops. I wanted to give ESN a therapeutic feel with the user experience, so the visitor can get a whole different vibe from the group.